Hype Before the Pre-Launch - Botters Take Notice
Apple’s world of spatial computing has arrived. Almost.
Earlier this month, Apple announced the Vision Pro will be available for sale in the U.S. beginning Friday, February 2, at all U.S. Apple Store locations and U.S. Apple Store online. Pre-orders for Apple Vision Pro began on Friday, January 19, at 5 am PST.
It is estimated that anywhere between 60,000 to 180,000 devices were manufactured for the launch. Despite a price tag starting at $3,499, the device sold out quickly. With more than 135 million iPhone users in the U.S. it seems reasonable that the surge of early adopter demand from within Apple’s loyal fanbase outpaced supply.
Days before the pre-order event, people wanting to be one of the first to experience this new device could purchase a “confirmed pre-order” Vision Pro 256GB on secondary marketplaces for up to $5,999 - more than a 70% markup:
