In October, Kasada IQ released its Q3 Quarterly Threat Intelligence Report. The report provided a deep dive into the resurgence of reselling communities and a refocusing on hype items, something we have been tracking since the start of the year. In November, Kasada IQ published its Holiday Fraud Trends 2025, which predicted retail bot surges in the 2 weeks prior to Black Friday and a scale of botting not seen before.
StockX’s recently released Q3 Big Facts report provides a new data point to support Kasada IQ’s assessments. StockX's report showed that consumer demand for sneakers, collectibles, apparel, and electronics remains high despite economic uncertainty. StockX reported the following categories as the key leaders and ones to watch.
- Lifestyle runners: ASICS sales are up 45% in 2025, with the ASICS Gel-1130 Black Pure Silver the best-selling sneaker of the year. In 2026, brands to watch include Saucony, Mizuno, and Brooks.
- Ugly-cute collectibles: Labubu products have ranked in the top 10 best sellers on StockX nearly every day in 2025. Notably in Q3, three new ugly-cute collectible lines saw fast growth: Crybaby (21%), Hacipupu (281%), and Skullpanda (132%).
- Slim silhouette sneakers: Slim silhouette and hybrid sneakers introduced by major brands have seen significant sales success, with some being the top-selling new model for New Balance (204L), Adidas (Samba Jane), and Onitsuka Tiger (TGRS). Nike's Total 90 3 became its third best-selling new model and sales of its Air Rift model are up 21% in 2025.
- Performance basketball: The leader in performance basketball was Nike's Kobe 6 Protro, which was Nike's best seller on StockX, seeing more than 100% sales growth in 2025. Nike's top two best-selling new models in 2025 were its Nike Ja 3 and A'ja Wilson's A'One. Sha Gilgeous-Alexander's Converse Shai 001 was the new top model for Converse, giving it its biggest sales month on StockX since March 2022.
