How Scalpers Scored Thousands of Fred again.. Tickets
See how scalpers and sneakerbots, typically used for limited-edition releases, exploited ticket sales for Fred again..'s latest tour announcement in Australia.
KasadaIQ
Fred again.., one of dance music’s hottest artists, secretly arrived in Australia on February 27th. In true Fred again.. fashion, that very same day, he announced a raft of shows in arena-sized venues across Sydney, Melbourne, and the Gold Coast. According to multiple sources, this amounted to over 100,000 tickets – on weeknights, no less!
As one of the scene's most hyped acts, he enjoys a rabid fan base that will do outrageous things to get the chance to come to one of his short-notice shows. So it should be no surprise that all 100,000 tickets sold within hours. But how many of these tickets were actually bought by fans?
Kasada and Triple J's Hack program have uncovered a massive and ongoing bot-powered scalping operation for in-demand events. We now have a clear picture demonstrating how real fans are missing the chance to see their favourite performers. Artists and ticketing platforms alike lose millions each year to unscrupulous actors looking to make a quick buck.
Missing out on tickets
So there I was, staring at the ticketing platform’s page at 10 a.m. last week, waiting for my chance to buy tickets to one of my favourite artists. Waiting. More waiting. And then the news: all tickets had sold out within minutes of going on sale.
Soon afterward, outrage and disappointment began pouring in from dedicated fans and even Fred again.. himself.
How Scalpers Scored Thousands of Fred again.. Tickets - Kasada | Kasada
Fred again.. expresses widespread disappointment from his fans who were unable to buy tickets. Unbeknownst to him, bots were the source of this disappointment. Source: @fredagainagainagainagainagain on Instagram
A picture quickly began to form, as ticket resales with significant markups started to pop up all over social media and third-party ticketing platforms. To Kasada's trained eye, these listings clearly weren’t from real fans that suddenly realised they couldn’t attend the show. These were organised scalpers that had mass targeted the ticketing platform - using bots to grab as many tickets as possible despite the ticketing platform restricting sales to 4 per person.
Resellers quickly offering tickets for up to 400% of the $179.99 retail price.
The secret behind the scalpers
The operation targeting tickets for Fred again.. was no different to many others that we see. At its heart were sophisticated bots, originally targeted at hype drops of limited edition sneakers and now repurposed to purchase thousands of tickets and resell them to actual fans.
How do we know this? KasadaIQ collects data from thousands of non-traditional sources. We use this data to monitor, investigate, and block bot activity for our customers. When it became obvious that there was significant reselling of Fred again.. tickets, the Kasada team dug in to uncover the actors behind it.
Having access to this data enabled us to observe multiple groups consisting of up to 500 resellers conducting an active operation to buy upwards of 18,000 tickets and sell them for profit.
Resellers tracking Fred’s flight into Australia and preparing to use bots to purchase events and resell tickets within legal gray area.
Each of these skilled groups are partnered with highly technical third party actors that run Solver Services. These sophisticated grey market systems are explicitly designed to bypass anti-bot protections on websites and mobile apps. For many bot management tools, it becomes impossible to detect and block their automated requests because the traffic appears as if it were coming from real users. They do this because they explicitly believe that “manual cops” (purchasing without a bot) would be impossible due to the competition from real fans and other groups seeking to use bots for the same purpose.
Resellers advising each other to use bot-driven Solver Services, as purchasing without a bot "would be almost impossible".
Confirming this data, Triple J’s journalists spoke with resellers who admitted to using bots to bypass queues and purchase far more than the allowed number of tickets.
Reseller admitting to using bots to sell at least 28 tickets.
We believe the number of tickets identified in our data to be an undercount, as we have evidence to suggest that many of the tickets were “copped” and resold on platforms that we don’t monitor. From our experience in the space, it would not be surprising if 20-35% or more of the 100,000 tickets were purchased using bots.
A Solver Service advertising the ability to purchase large amounts of tickets for a profit, which are then sold on to others for an even greater profit.
How much did they make?
Our data also gives us visibility into the resale value of these tickets. The median resale price between resellers is $270, representing a 50% markup on the original $179.99 price.
KasadaIQ data tracking the median reseller price of Fred again.. tickets in Australia.
However, this is not the full story. Resellers buy from other resellers before listing them on third-party platforms where the end consumer (in this case, real Fred again.. fans) can actually purchase the ticket. On these platforms, we saw ticket prices of between $300 and $450. Triple J spoke with consumers who paid $750 for tickets to some of his shows, over 400% of the original price.
Tickets listed for resale of between $250 and $400 on Facebook Marketplace.
At scale, this generates whopping returns for the resellers who have done nothing but pump up prices for everyday people who just want to see their favourite act. A simple calculation of a $270 resale value on 18,000 tickets means resellers profited $1,620,180. The actual profit here is likely much higher due to the resale value on third-party platforms being higher than $270 and not all tickets being listed on platforms we monitor. Regardless of the exact number, this is no play money.
Resellers made thousands of dollars using bots to “auto-checkout” tickets.
The dirty secret
Here at Kasada, none of this is a surprise to us. We’re well versed at protecting “hype drops” of limited edition products for some of the largest retailers and footwear companies in the world. The threat they face is from bots. Using the power of automation and scale, these scripts purchase all available stock of an in-demand item as soon as it is released. The “bot masters” then list it for resale on third-party platforms. Often, they sell to other resellers, who look for even higher profits with end consumers. The real customers never have a chance.
To unlock massive profits, the reseller only has to pay the purchase price plus a few cents to dollars of overhead to run the bots and bypass the bot management solution used by the platform. Many bot management technologies have failed to move with the times, which means it’s open season for botters anywhere these supposedly impenetrable solutions get used.
A single reseller offering a total of 45 tickets across show dates in Sydney and Melbourne for a 66% markup of the retail price.
This is an open secret in underground reseller communities. Members of these groups often brag about “copping” large amounts of stock, organise themselves for upcoming drops, and research ways of improving their craft to maximise profit. These communities frequently “partner” with a wide range of services designed to help them bypass queues, automatically check out thousands of stock, and avoid detection while doing it. They are blatant in their assessment of many popular anti-bot technologies they deem “easy” to bypass.
It's incredibly unfair, with the scales tipped firmly towards those with the technical know-how to set up sophisticated botting operations versus regular fans who just want to have a night of fun without breaking the bank.
You may be asking yourself: “Is any of this legal?” It’s a legal grey area. In Australia, there are various anti-scalping legislation and laws enforced on a state level. Within the US, there’s the BOTS Act of 2016. In practice, however, it is very difficult and unlikely to enforce such legislation at scale. Given the enormous profits being made by ticket scalpers, it’s largely up to the ticketing platforms, who often have exclusive agreements with venues, to protect music fans from the unethical mass scalping of their favourite artists.
As a fan myself, I hope the ticketing industry is able to get this problem under control soon.
![A screenshot of a message with redacted text, replacing specific service names with the phrase "[name of bot using a solver service]".](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fdz82zqzq%2Fproduction%2Fc439d2856e2004d06a3d3901f811f632e0192394-986x334.png%3Fw%3D986%26h%3D334%26q%3D90%26fit%3Dmax%26auto%3Dformat&w=3840&q=75)
