What we did for a global retailer – and how your team can do the same
Seasonal sales are massive brand moments – high traffic, high stakes, and high expectations from loyal customers. For one global retailer we worked with, these sales were not only about driving revenue, but also about reinforcing trust and delivering delight.
But while shoppers waited for the drop, bots were already gearing up.
Malicious automation was targeting inventory and loyalty programs, which affect site performance and customer experience. That’s why the retailer brought in Kasada: to efficiently and effectively stop bots, keeping the big sale seamless and fraud-free.
Here’s how we helped them pull it off – and what your team can take away before your next big sales event.
The threats lurking behind every hype sale
Modern bots are stealthy, persistent, and built to win. We worked with this retailer ahead of their spring sale to analyze how bots were bypassing their defenses – and how they were harming both revenue and user trust.
Here are the 4 most critical automated threats we observed:
- Scalper bots: Sniping limited-edition inventory seconds after it dropped.
- Credential stuffing: Hitting loyalty accounts full of rewards and stored value.
- Content scrapers: Copying product details and pricing to fuel knockoff sites.
- : Abusing welcome offers and referral codes at scale.
