The Problem
On average, more than a third of all Internet traffic is not initiated by real users. Across many industries, the majority of login attempts are fake. Credential abuse attacks, account takeover, and price scraping continue to persist.
Organizations have invested in bot management solutions, so why does stopping bad bots continue to be a problem for them? Because stopping bot attacks requires a different approach than the cat-and-mouse game that’s associated with first-generation offerings.
So, what does better bot management look like? At Kasada, we believe an approach that is both elegantly simple and superiorly effective is the one that will win the war against malicious automation. One that is architecturally designed to overcome two essential and very different drivers that make defending against malicious automation difficult:
- Financial – economics are heavily skewed in favor of the attacker, with huge return potential
- Technical – attackers continue to increase their sophistication to circumvent defenses
Financial – Huge Return Potential
Follow the money – that’s what attackers do. Cybersecurity Ventures predicted that cybercrime will cost the world $6 trillion annually by 2021 and will be more profitable than the global trade of all major illegal drugs combined.
As an example, consider an account takeover attack on an e-commerce site. Suppose an attacker phishes and purchases a million stolen credit cards for a total cost of $100 in an attempt to fraudulently purchase gift cards. Through an automated attack, the online retailer bears a huge cost – credit card authorization charges, fraudulent gift card purchases, human time, brand damage, and the massive infrastructure resources required to sustain such an attack. Even if only a tiny percentage of are indeed valid, the attack can be enormously profitable with minimal cost.
