2026 Forrester Best Practices Report
New Forrester research reveals how bots, scrapers, and AI agents distort attribution, waste ad spend, and create blind spots across teams — and outlines how to align marketing and security around what actually drives revenue.
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Forrester Best Practices Report
Determine Trustworthy Business Traffic From AI Agents, Bots, and Scrapers to Get Marketing and Security Right
Forrester Research, Inc., 2026
Recent Forrester research reveals how bots, scrapers, and AI agents distort attribution, waste ad spend, and create blind spots across teams — and outlines how to align marketing and security around what actually drives revenue.
Why This Matters
A growing share of your traffic isn't human anymore.
What You'll Get From the Report
A collaboration blueprint to optimize automated business traffic.
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