Challenges
- With so much traffic logging into the site via web and mobile, the company had no clear way to determine how much of that traffic was human and how much was synthetic bot traffic.
- Flybuys was particularly concerned about protecting its login pages from bot traffic and mitigating possible account takeover attacks and loyalty points abuse.
- Multiple businesses had suffered from DDoS attacks, enough to start the search for better solutions.
Results
- Achieve greater visibility into all of its traffic — human and synthetic (good or bad).
- Defend against bot-based attacks, specifically credential abuse and loyalty fraud.
- Reduce over 60% bad bot traffic to the site, resulting in better site performance.
- Stop account takeover attacks and protect member information to improve brand reputation.
Established in 1994, Flybuys is committed to serving its 8.7 million active members with new and exciting ways to engage with the travel and loyalty program. After 30 years, Flybuys has entered an exciting new phase of growth, with a renewed focus on product development and innovation to continuously improve their members’ experience.
8.7M
active members served by the loyalty program.
60%+
reduction in bad bot traffic to the site.
