Customer account fraud is not just a security issue but a business-critical challenge. It drives up costs, erodes user trust, and distorts key metrics such as views and follows. The result: financial and reputational damage.
Live Streaming Platform
Fake account creation was rampant on the global streaming platform — 92% of account signups were bots. This inflated creators’ follower count to fraudulently obtain higher payouts from platform. Bots also raised SMS and site operational costs.
Kasada integrated with the site for a 30-day Proof of Concept trial, which revealed that the current CDN-based bot defense was missing 90% of the bots.
Reduced bot traffic by 96% and bot-driven follows from 88% to just 17% of total, reducing website operational costs and improving customer experience.
92%
of account signups were bots before Kasada.
96%
reduction in bot traffic after Kasada.
Online Sports Betting Platform
Online sports betting platform needed to prevent fraud while ensuring a frictionless experience for account creation and fund deposits. Even slight delays led users to abandon signup. Current bot defense introduced too much friction.
Selected Kasada because it required no hands-on management and easily scaled to enable PointsBet’s expansion into new markets.
Reduced SMS account verification costs by 60%, increased conversion rates, and yielded cleaner analytics around account sign-up and fund deposits.
