Challenges
- Website experienced an alarming surge of bot attacks
- Slow website speeds and outages caused customers to abandon carts
- Lacked visibility into which users were genuine human interactions vs. automated attacks
- Incurred financial losses and reputational damage
Results
- Improved website uptime to 99.9%
- Increased traffic conversion rate by 60%
- Reduced the rate of false positives to below 0.01%
- Boosted customer satisfaction and increased online revenue
Executive Summary
True Alliance, a retailer and distributor of premium brands, faced an increasing number of automated threats and bot attacks that jeopardized its resilience and led to slow site speeds and outages. These disruptions caused customers to abandon their carts and impacted business revenue. To improve the security of its online business, True Alliance turned to AWS Retail Competency Partner Kasada, which has solutions powered by AWS. True Alliance deployed Kasada’s bot defense solution to neutralize online attacks and significantly increased its site uptime and conversion rate. Adding Kasada’s advanced threat mitigation led to operational efficiencies and improved the stability of its infrastructure.
Online Apparel Business Seeks Security Solution
True Alliance is one of the largest retailers, distributors, and licensees of premium accessories and apparel from fashion, sports, and outdoor brands in Australia and New Zealand. It represents world-class brands such as The North Face, Lacoste, and Speedo, and has a mission to grow the equity of those brands and delight customers. Ecommerce represents an essential part of True Alliance’s business, with heavily trafficked online shopping portals for each brand.
