Challenges
- New customers expect a user-friendly and secure process to create their account and deposit funds, so PointsBet needed an additional layer of defense with visibility into automated bot activity around the registration process and payment gateway.
- Botnets with tens of thousands of IPs ran slowly enough to evade typical solutions that key on user agents and IP addresses.
- Traditional bot mitigation would require ongoing maintenance and resources, pulling the team away from product development.
Results
- Achieve real-time detection and defense against automated bots and botnets.
- Ensure that only legitimate users can register and make transactions by identifying and stopping bots.
- Gain actionable insights with granular data from both humans and bad bots.
- Expand into new markets with flexible and scalable protection from automated threats and botnet attacks.
- Increase conversion rates through a simple onboarding process that invisibly verifies legitimate users, without CAPTCHAs.
- Stop bot operators attempting to abuse credentials and impact credit card fraud and the payment gateway.
- Improve the digital customer journey with cleaner web and mobile metrics.
- Improve the responsiveness of website and mobile app by eliminating bot traffic that slows down infrastructure processing.
- Easily manage bots without manual intervention or rules to manage.
PointsBet, founded in Australia with US headquarters in Denver, Colorado, is a cutting-edge, digital sports betting and technology company. PointsBet is one of the fastest growing operators in the industry, seeking to offer more markets on NBA, AFL, and NRL than any other bookmaker in the world. PointsBet prides itself in owning its proprietary technology, which allows the company to innovate more quickly and provide an outstanding experience across every customer touchpoint.
A key challenge for online bookmakers is preventing fraud while providing a frictionless user experience. Maintaining control over critical online assets and ensuring the authenticity of traffic without compromising the customer journey are constant concerns. Defending valuable data against account takeover and bot attacks has become essential to succeeding in today’s digital environment.
