Challenges
- Without good visibility and clean data, metrics and analytics can be polluted with noise.
- Unsanctioned automation acting against organisations such as REA impose arbitrary costs and impact user experience by consuming resources devoted to serving a legitimate audience.
- Traditional defenses such as CDN, WAF, and other cybersecurity bot mitigation solutions would fall short of adequately addressing current online challenges.
Results
- Achieve protection of its online assets while delivering a superior customer experience.
- Ensure authenticity of portal traffic by blocking very sophisticated and persistent synthetic traffic, swiftly and efficiently, at public endpoints.
- Further subvert bot and scraper efforts by also foiling synthetic countermeasures.
- Maintain a below .001% false positive rate without adversely impacting legitimate traffic.
- Provide tech teams with a rapid response capability when confronted with bot attacks.
- Help back-office teams with access to swift, reliable, 24/7 solution support.
- Support the business teams and the organization’s growth strategy.
REA Group Limited is a leading digital enterprise specializing in real estate. A public company, REA is listed on the Australian Securities Exchange and is an S&P/ASX 200 company. The Group operates Australia’s premiere residential and commercial property websites realestate.com.au and realcommercial.com.au as well as market-leading property sites in Asia and other property sites and apps globally.
The key challenge for any online property company is the safeguarding of its listings data while providing excellent customer experiences. Protecting and maintaining control over online assets and ensuring the authenticity of traffic without compromising the customer journey are constant concerns. Defending valuable data against bot attacks and aggressive scraping by commercial research companies and competitors has become essential to succeeding in today’s digital business environment.
